WHY WE STARTED CURONOW

For me, caregiving began close to home. I watched my sister take on the role of primary caregiver for our aging parents — managing appointments, decisions, and daily worries — without the right tools or support.

With over 20 years in leadership roles at Fortune 500 companies to tech start-ups, I’ve spent my career building systems to help people thrive. But nothing prepared me for the gaps I saw in families duct-taping their way through when an aging loved one needed support. I knew there had to be a better way — one that recognized the caregiver as much as the care itself.

That’s why I started CuroNow. It’s more than an app — it’s a way to help families feel supported, organized, and connected. I want to bring everything I've learned to be a high functioning and effective leader of complex work to positively impact the lives of families that need us.

Rukmini Banerjee, Co-Founder

My caregiving journey has shaped every part of who I am. At 29, I lost my father to pancreatic cancer while starting a new job, moving, and getting married. Years later, when my mom faced two cancers, I chose differently — I stepped away from a successful executive role at Exact Sciences to be present. That decision gave me time I’ll never regret.

Just months later, I was diagnosed with Cushing’s disease, a rare condition that required surgery and a long recovery. Rebuilding my health while caring for my teenage daughter and my mom gave me a new perspective: achievement and caregiving don’t have to be in conflict — but without the right support, they often are.

That’s why I joined Rukmini on this mission. Together, we’re determined to turn our hardest lessons into something that helps millions of families.

Pat Setji, Co-Founder