CuroNow: WHEN CARE FEELS OUT OF REACH, WE BRING IT CLOSER
WHY WE STARTED CURONOW
'curo' comes from the Latin verb cūrō, cūrāre, meaning "to take care of," or "to attend to".
"We've lived the challenges of caregiving, and we're building the solution we wish we had..."
- Rukmini & Pat, Co-Founders
Our Mission
Our Mission
Our Mission
To support families everywhere by making care simpler, more connected, and more human, without ever taking away the agency and joy of loved ones they care for.
Our Vision
Our Mission
Our Mission
A world where caregiving is not a source of isolation, guilt, or overwhelm, but one of shared responsibility, dignity, and connection. As families grow more global and distances widen, CuroNow helps bring care closer - empowering caregivers, respecting loved ones, and strengthening the bonds that matter most.
Our Founders' Story
Rukmini's Story
Rukmini's Story
Rukmini's Story
For me, caregiving began close to home. I watched my sister take on the role of primary caregiver for our aging parents — managing appointments, decisions, and daily worries — without the right tools or support.
With over 20 years in leadership roles at Fortune 500 companies to tech start-ups, I’ve spent my career building systems to help
For me, caregiving began close to home. I watched my sister take on the role of primary caregiver for our aging parents — managing appointments, decisions, and daily worries — without the right tools or support.
With over 20 years in leadership roles at Fortune 500 companies to tech start-ups, I’ve spent my career building systems to help people thrive. But nothing prepared me for the gaps I saw in families duct-taping their way through when an aging loved one needed support. I knew there had to be a better way — one that recognized the caregiver as much as the care itself.
That’s why I started CuroNow. It’s more than an app — it’s a way to help families feel supported, organized, and connected. I want to bring everything I've learned to be a high functioning and effective leader of complex work to positively impact the lives of families that need us.
Rukmini Banerjee, Co-Founder
Pat's Story
Rukmini's Story
Rukmini's Story
My caregiving journey has shaped every part of who I am. At 29, I lost my father to pancreatic cancer while starting a new job, moving, and getting married. Years later, when my mom faced two cancers, I chose differently — I stepped away from a successful executive role at Exact Sciences to be present. That decision gave me time I’ll neve
My caregiving journey has shaped every part of who I am. At 29, I lost my father to pancreatic cancer while starting a new job, moving, and getting married. Years later, when my mom faced two cancers, I chose differently — I stepped away from a successful executive role at Exact Sciences to be present. That decision gave me time I’ll never regret.
Just months later, I was diagnosed with Cushing’s disease, a rare condition that required surgery and a long recovery. Rebuilding my health while caring for my teenage daughter and my mom gave me a new perspective: achievement and caregiving don’t have to be in conflict — but without the right support, they often are.
That’s why I joined Rukmini on this mission. Together, we’re determined to turn our hardest lessons into something that helps millions of families.
Pat Setji, Co-Founder
Our Shared Belief
Looking Ahead
Today
Tomorrow
Tomorrow
CuroNow helps you organize the essentials — shared calendar, tasks, and important documents.
Tomorrow
Tomorrow
Tomorrow
We’re building tools that expand your reach — needed services, device integrations, and scam prevention.
Future
Tomorrow
Future
We envision a platform that nurtures caregiver well-being — from gamified family engagement to financial aid navigation — so caregiving becomes less about stress and more about connection.